We now have some key marketing texts accessible in ebook format, which means they’re available 24/7 and off campus! Wilson’s Marketing research (key text for MK1006 and MK4028), Wood’s Marketing planning (MK2008), and Doyle’s Marketing management and strategy (MK4023) are all now available.
To access, search for the book in the usual way on OPAC, and look out for the link to the e-resource.
